Don't be clever – be clear, instead

Reader’s Digest is one of the most successful publications of all time.

It is known for its condensed, accessible articles on a wide range of topics, including health, culture, and personal stories. 

Its success stems from its easy readability, diverse content and broad appeal – and this approach could equally apply to coaching.

During his time as Reader’s Digest editor-in-chief, between 1976 and 1984, Edward T. Thompson, wrote a piece called ’How to write clearly’ (see the main image).

The outline of this article by Thompson was not to say I am cleverer than you, but that I might be clearer. You’ll see what I mean if you read point 2!

I understand this because I am on a constant journey that continually throws me off clarity. 

In my head, I will know what I want to say. I will then try to express myself in ways that fall into three categories: jargon that’s unclear, smart-arse terms that show off rather than inform, or words that meet the audience’s needs.

This is purposely a short editorial. I am going to spend the next few weeks checking my clarity. 

When I put together session plans, my questions will be written out in advance. As proof, I will share them in the Rugby Coach Weekly blog.

Enjoy your coaching this week, and think of Edward T. Thompson’s advice – Outline first; Start where readers are; Avoid jargon; Use familiar word combos; and Choose "first-degree" words.